PERSONALITY BRANDING

Personality branding is one process of building into solidity andvisibility ones inner/international strong and abilities to a specifictarget market, while getting rid of flows or reducing them toinsignificance, in relations to strength s.It is the catalyst that takes the from success to significance, fromposition to personhood, from being a harder to becoming aninstitution without the exploit of strong personal brands over theyear the world would have been much worse than what it is today.Brand management is key to sustenance of the brand over time. A commonbrand in successful personality brand is consistency of character andpurpose. The individual must ensure that the image he casts doesn'tdeplete over time.COMMUNICATION comes in here: Every thing one does or doesn't do is acommunication of the value and character of his personality.Communication may or may not be a deliberate act, but appearances docount and a individual must only learn how to make exterior profile areflection of his inner strength.Personality brand communication: is how an individual expresseshimself and his unique characteristics to the public. It starts intotranslation of belief and inner traits to visual elements i.e. usingphysical things to express what it stand for. Castro's blend as areflection of the lack of blandes in one days of the strengthlaqbaja's mask for the facelessness of the common man.Next is marketing the appropriate media and PR initiations such asspeeches, press releases, inter views and ads amongst others.The key element of a strong personality brand includes. 1. Specialization: Wole so yinka (WS) wordmiton a specialist withwords. Successful brand are known in a particular field to beexcellent. Successful brands form and strengthens to build corecompetence 2. Sense of Purpose: Born out of personal experience, Mandela andApartneid knau and KHF 3. Personality Highly respectable personality that is regarded byfriends and foes alike across, sections of society.4. Distinctiveness: Have unique attitude associated with them. 5. Leadership: Known as a leader in their field+6. Visibility: Skills makes them visible as their opinion is sought regularly 7. consistency: of Character: Ali an Viet main war. 8. Sense of History: Always sense to discern the times and theirplace in it, with a benefit of wind sight. 9. Sense of Nobility: Display five character traits that othersadmire such as, courage, honesty and care for others.10. Respect for Humanity: This is one common brand running throughevery great brand from time immemorial . Respect being reciprocal isin turn returned to. Christ captures one important of this when hesaid "he who would be greatest among it must be the servant of all"