HOW TO BUILD A STRONG PERSONAL BRAND

The world today is characterized by such rapid change that to becontinually relevant, one needs a strong personal Brand todifferentiate you from the competition.Personality Branding is the process of taking stock of one's skills,strength, opportunities, competence and packing them into a powerfulidentity that stand you out into the crowdPersonality Branding determine how people perceive you and engenderstrust in others. It's also the foundation for becoming a successfuland effective, fine and independent agent, while providing the neededto nice to boot ones relevant in a world where change is the rule rather than the exception. The process of personality Branding is as follows:

• Take your career temperature.
• State your vision.
• Device plan B.
• Have a strong network.
• Discover the informal power base around you.
• Find out which professional organizations are prestigious in your industry and join.
• Prepare a two minute commercial on yourself stating what you do,your skills, unique characteristics and your objectives.